Beyond the Stay — North Carolina
Guest spending beyond accommodations looks different across North Carolina, shaped by Blue Ridge Mountain towns, Piedmont cities, and Outer Banks and coastal beach communities. Explore North Carolina's markets below to see Beyond the Stay Ratios, top guest activities, and the upsell opportunities unique to each destination.
All North Carolina Markets
Browse every North Carolina market we're mapping. Linked markets have a published Beyond the Stay report available now — more are added regularly.
ASHEVILLE & SOUTHERN BLUE RIDGE
Asheville
Weaverville / North Asheville
Black Mountain / Montreat
Lake Lure / Chimney Rock
Hendersonville / Flat Rock
Brevard / Pisgah Forest
Tryon / Saluda
PLATEAU & SMOKIES GATEWAY
Lake Toxaway
Highlands
Cashiers / Sapphire / Lake Glenville
Franklin
Sylva / Dillsboro / Cullowhee
Waynesville
Maggie Valley / Lake Junaluska
Cherokee
Bryson City
FAR WEST MOUNTAINS
Nantahala / Fontana Lake
Robbinsville / Lake Santeetlah
Murphy
Hayesville / Lake Chatuge
Hot Springs / Marshall / Mars Hill
HIGH COUNTRY
Burnsville
Spruce Pine / Little Switzerland
Boone
Blowing Rock
Banner Elk
Beech Mountain
Sugar Mountain
Valle Crucis / Seven Devils
Linville / Grandfather Mountain
West Jefferson / Jefferson
Sparta / Alleghany
FOOTHILLS & LAKE JAMES
Marion / Old Fort
Lake James / Morganton
Hickory / Lake Hickory
CHARLOTTE METRO
Charlotte
Lake Norman
Concord / Kannapolis
Gastonia / Belmont
Waxhaw / Monroe
Shelby / Kings Mountain
Badin Lake / Lake Tillery / Uwharrie
PIEDMONT TRIAD
Greensboro
Winston-Salem
High Point
Burlington / Mebane
Mount Airy / Pilot Mountain
Elkin / Yadkin Valley
Danbury / Hanging Rock
RESEARCH TRIANGLE
Raleigh
Durham
Chapel Hill / Carrboro
Cary / Morrisville
Apex / Holly Springs / Fuquay
Wake Forest
Pittsboro / Jordan Lake
NORTH CENTRAL & SANDHILLS
Roxboro / Hyco Lake
Henderson / Kerr Lake
Pinehurst
Southern Pines / Aberdeen
Sanford
Fayetteville
OUTER BANKS — NORTHERN BEACHES
Corolla / Carova
Duck / Southern Shores
Kitty Hawk
Kill Devil Hills
Nags Head
Manteo / Roanoke Island
OUTER BANKS — HATTERAS ISLAND & OCRACOKE
Rodanthe / Waves / Salvo
Avon
Buxton / Frisco / Hatteras
Ocracoke
ALBEMARLE & INNER BANKS
Currituck Mainland
Elizabeth City
Edenton / Albemarle Sound
Belhaven / Inner Banks
CRYSTAL COAST
Emerald Isle
Indian Beach / Pine Knoll Shores
Atlantic Beach
Morehead City
Beaufort / Down East
SOUTHEASTERN COASTAL PLAIN
Swansboro / Cape Carteret
New Bern
Oriental / Pamlico
Jacksonville
TOPSAIL ISLAND
Surf City
Topsail Beach
North Topsail / Sneads Ferry
WILMINGTON & CAPE FEAR BEACHES
Wilmington
Wrightsville Beach
Carolina Beach
Kure Beach
Southport
Bald Head Island
SOUTHERN BRUNSWICK BEACHES
Oak Island
Holden Beach
Ocean Isle Beach
Sunset Beach / Calabash
Shallotte / Supply
INNER COASTAL PLAIN
Washington / Bath
Greenville
Lake Gaston
Lake Waccamaw
White Lake / Elizabethtown