Beyond the Stay — Texas
Guest spending beyond accommodations looks different across Texas, shaped by big-city culture, Hill Country wine and lakes, Gulf Coast beaches, and wide-open West Texas landscapes. Explore Texas's markets below to see Beyond the Stay Ratios, top guest activities, and the upsell opportunities unique to each destination.
All Texas Markets
Browse every Texas market we're mapping. Linked markets have a published Beyond the Stay report available now — more are added regularly.
DALLAS-FORT WORTH METROPLEX
Dallas
Fort Worth
Arlington / Grand Prairie
Grapevine / Irving / DFW Airport
Plano / Richardson
Frisco
McKinney / Allen
Denton
Lewisville / Little Elm / The Colony
Rockwall / Lake Ray Hubbard
Southern DFW
Weatherford / Aledo
NORTH TEXAS LAKES & COUNTRY
Granbury
Glen Rose
Possum Kingdom
Lake Bridgeport
Lake Texoma
Lake Ray Roberts
Cedar Creek Lake
Lake Tawakoni
Lake Whitney
CENTRAL TEXAS
Waco
Temple / Belton
Bryan / College Station
Brenham / Round Top
AUSTIN & SURROUNDS
Austin
North Austin / Round Rock / Georgetown
Buda / Kyle
Bastrop / Smithville
Dripping Springs
TEXAS HILL COUNTRY & LAKES
Lake Travis
Marble Falls / Horseshoe Bay
Lake LBJ / Kingsland
Burnet / Lake Buchanan
Fredericksburg
Johnson City / Blanco
Wimberley
San Marcos
New Braunfels / Gruene
Canyon Lake
Seguin / Lake McQueeney
Boerne
Kerrville / Hunt / Ingram
Bandera
Frio River / Concan / Leakey
SAN ANTONIO & SOUTH TEXAS
San Antonio
San Antonio suburbs
Del Rio / Lake Amistad
Laredo
RIO GRANDE VALLEY
McAllen / Rio Grande Valley
Brownsville
South Padre Island
Port Isabel / Laguna Vista
GREATER HOUSTON
Houston
The Woodlands / North Houston
Katy / West Houston
Clear Lake / Kemah
Lake Conroe
Lake Livingston
TEXAS GULF COAST
Galveston
Bolivar Peninsula
Surfside / Freeport
Matagorda / Bay City
Port O'Connor / Port Lavaca
Rockport / Fulton
Port Aransas
Corpus Christi / North Padre
EAST TEXAS
Sam Rayburn
Toledo Bend
Tyler / Lake Palestine
Lake Fork
Jefferson / Caddo Lake
Longview / Kilgore
Texarkana
WEST TEXAS & PANHANDLE
Amarillo / Palo Duro
Lubbock
Abilene
Wichita Falls
San Angelo
Midland / Odessa
El Paso
BIG BEND COUNTRY
Alpine
Marfa
Fort Davis
Marathon
Terlingua / Big Bend
Presidio / Lajitas
Balmorhea / Guadalupe Mountains