Beyond the Stay — Florida
Guest spending beyond accommodations looks different in every Florida market, shaped by what travelers actually come for — beaches, theme parks, springs, nightlife, fishing, or historic charm. Explore Florida's markets by region below to see Beyond the Stay Ratios, top guest activities, and the upsell opportunities unique to each destination.
All Florida Markets
Browse every Florida market we're mapping. Linked markets have a published Beyond the Stay report available now — more are added regularly.
PANHANDLE
Pensacola
Navarre
Destin
Fort Walton Beach / Okaloosa Island
South Walton / 30A
Panama City Beach
Panama City
Port St. Joe / Cape San Blas
Apalachicola / St. George Island
NORTH FLORIDA
Tallahassee
Gainesville
North Florida Springs
Steinhatchee / Suwannee
Cedar Key
Jacksonville
Amelia Island
St. Augustine
Palm Coast / Flagler
CENTRAL FLORIDA
Orlando
Kissimmee / Disney
Clermont / Lake County
Mount Dora / Harris Chain
Lakeland
Winter Haven
Ocala
The Villages
Sebring / Lake Placid
SPACE COAST & TREASURE COAST
Daytona Beach
New Smyrna Beach
Space Coast
Vero Beach / Sebastian
Fort Pierce / Port St. Lucie
Stuart / Jensen Beach
TAMPA BAY & NATURE COAST
Tampa
St. Petersburg
Tampa Bay Beaches
Crystal River / Homosassa
Weeki Wachee / Hernando Coast
SOUTHWEST FLORIDA
Sarasota / Siesta Key
Bradenton / Anna Maria Island
Venice / Englewood
Punta Gorda / Port Charlotte
Fort Myers
Fort Myers Beach
Cape Coral
Sanibel / Captiva
Naples / Marco Island
SOUTHEAST FLORIDA & KEYS
Palm Beaches
Greater Fort Lauderdale
Miami / Miami Beach / Downtown Miami
Upper & Middle Keys
Lower Keys / Key West