Built by Operators. Powered by Artificial Intelligence
The future of hospitality isn’t less human—it’s more personalized, more responsive, and more scalable. With Jurny’s agentic AI at your side, your guests feel seen, your team moves faster, and your brand earns loyalty at every touchpoint.
What's Behind Jurny’s Vision to Transform Hospitality?
We believe in a world where agentic AI and full automation don’t replace the human touch — they enhance it. Our mission is to empower you to create unforgettable, personalized guest experiences, grow your brand with confidence, scale operations smarter, and reclaim valuable time to focus on what truly matters.
Our Story
Founded by serial entrepreneur and hospitality innovator Luca Zambello, who previously scaled a thriving Superhost-rated Airbnb business to over 300 properties, specializing in multifamily, furnished apartments, and fully automated boutique hotels, across five major cities in the U.S.
Jurny emerged from a decade of frontline hospitality experience during the early pioneering days of Airbnb.
Luca's deep understanding of the industry's complexities and opportunities drove the creation of Jurny—a cutting-edge software platform that seamlessly integrates hundreds of hospitality solutions into one unified operating system, allowing these solutions to communicate effortlessly.
At the core of Jurny is NIA (Network of Intelligent Agents), our proprietary agentic AI, the intelligent brain automating millions of guest communications, reservations, and operational workflows globally.
Led by Hospitality and Technology Innovators
-
Gian Marco Ferrara
Head of Artificial Intelligence / Machine Learning
Our awards
-
Property Management -
Reservations -
Vacation Rental -
Property Management -
Reservations -
Vacation Rental -
Property Management -
Reservations -
Vacation Rentals -
Software Advice -
GetApp -
Capterra -
Visitor Management -
Property Management -
+ 21 more
Backed by Industry-Leading Investors and Top-Tier VCs
-
Mucker Capital
Focus: Early-stage venture capital
Mucker Capital invests in seed and Series A startups, with a strong emphasis on companies outside traditional tech hubs like Silicon Valley. It is known for hands-on support and operates both a traditional VC arm and an accelerator-style program called MuckerLab.
-
Okapi Venture Capital
Focus: Seed and early-stage startups
Okapi VC backs technology and healthcare startups, especially those based in Southern California. It often invests in capital-efficient businesses with strong technical founders and scalable business models.
-
Singularity Capital
Focus: Frontier technologies and innovation
Singularity Capital invests in transformative tech companies—often in areas such as AI, space, quantum computing, and biotech. The firm is aligned with Singularity University’s ethos of exponential innovation.
-
VITALIZE Venture Capital
Focus: Future of work, workforce tech
VITALIZE VC backs early-stage companies reshaping how people work and live. Their fund and angel community are both focused on investing in diverse founders and mission-driven startups in the future-of-work space.
-
SaaS Ventures
Focus: B2B SaaS, especially outside of major tech centers
SaaS Ventures targets early-stage B2B software companies, often backing underrepresented regions and diverse teams. They emphasize capital efficiency and are known for being flexible and founder-friendly.
-
To The Stars
Focus: Science, aerospace, and entertainment
To the Stars is backed by trailblazing investors who’ve reshaped hospitality, real estate, and community-driven innovation. Their ventures span global development, financial empowerment, and tech that transforms entire industries.
Alongside multiple strategic investors, many of whom have had multiple 10+ figure exits.