Jurny was founded by Luca Zambello, a serial entrepreneur and hospitality innovator who experienced the extreme operational complexities of scaling short-term rentals firsthand during the early days of Airbnb.

Why is Jurny different from other Property Management Systems?

Unlike legacy PMS platforms that simply integrate third-party AI chatbots, Jurny is the first AI-native operating system. It was built from the ground up to replace fragmented tech stacks, allowing its Network of Intelligent Agents (NIA) to actively execute operational tasks.

About Jurny

Run a Bigger Brand. Not a Bigger Team.

Operators didn't get into hospitality to manage software. Jurny handles the busywork. NIA (Network of Intelligent Agents) runs reservations, guest messaging, and daily operations, so operators can spend their time building the brand and the guest experience they actually set out to create.

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We Believe Operators Should Run Their Brand. AI Should Run the Busywork.

Most operators run 6 to 10 disconnected tools just to manage one portfolio. That's more time on admin, less time on guests, and less room to build the brand they set out to build.

Jurny is an AI-native operating system for hospitality, built on its own platform, jOS. NIA (Network of Intelligent Agents) handles guest messaging, reservations, dynamic pricing, and maintenance coordination, so operators can spend their time on what only they can do: the guest experience and the brand.

Short-term rental operators, boutique hotels, and enterprise hospitality portfolios run on Jurny today.

About Us

Our Story

Jurny was founded by Luca Zambello in 2019. Before that, he scaled a Superhost-rated Airbnb business to over 300 properties across five major U.S. cities, specializing in multifamily furnished apartments and fully automated boutique hotels.

He switched property management software five times and still spent most of his time managing tools instead of guests. Jurny is the system he built to stop doing that.

Jurny was built AI-native from day one, so operators could stop managing software and start managing their guests and their brand.

NIA (Network of Intelligent Agents) is the architecture that makes that possible: a network of specialized agents, not a chatbot bolted onto old software.

OUR JOURNEY

A timeline of how Jurny came together.

2019

Jurny is founded, built by an operator who had just lived the fragmentation problem firsthand.

2021

Jurny goes live, giving operators one place to run their portfolio: reservations, guest messaging, and channel connections in a single system.

2022

Jurny begins building NIA (Network of Intelligent Agents) as the operating core of the platform, not a feature added on top.

2023

Jurny raises funding and expands into boutique hotels and enterprise portfolios.

2024

NIA 3.0 launches, automating up to 91% of back-office operations. Jurny pioneers agentic AI in the short-term rental and hospitality industry.

Watch "Beyond the Hype, keynote"

2025

Jurny expands beyond the U.S., serving operators internationally, from independent hosts to enterprise hospitality groups.

2026

Jurny doubles down on its guest-centric platform, giving operators the flexibility to build distinctive brands and deliver standout guest experiences, at any scale.

Awards

Recognized across property management, reservations & vacation rental

Jurny has been named a top-rated property management platform by Capterra, GetApp, Software Advice, and G2 — across Property Management, Reservations, and Vacation Rental categories. 35+ badges and counting.

Property Management
Reservations
Vacation Rental
Property Management
Reservations
Vacation Rental
Property Management
Reservations
Vacation Rentals
Software Advice
GetApp
Capterra
Visitor Management
Property Management
+ 21 more

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